I remember my very first business experiments.
They solely relied on inbound marketing. This means approaching strangers was out of the question. I’d much rather have them opt-in and volunteer.
I soon realized the mistake I had been making.
A key lesson I’ve learned:
Some projects are designed for quick wins, while others are meant for long-term gains.
While my inbound strategy worked out eventually, I can’t help but think how much faster I could’ve launched had I not been so aloof and naive.
Immediate gratification and long-term investments are polar opposites, but it’s possible to create a balance between both.
For example, I can publish this article… plus pay for traffic in order to get it out there.
Inbound is compatible with advertising and outbound.
It’s a matter of choosing the right mix and understanding the strategy.