Tech entrepreneur, producing content for social media can be expensive. It can also be ineffective. That is why you are careful about investing in social media marketing.
But is that an excuse for you to leave your social media accounts silent? Nope!!
Prospects look at it as a sign of life and social proof.
Here is an easy way to keep your social media accounts active and effective. The answer is to take advantage of content curation.
Watch This Now
Transcript:
3 Stories: How to Curate Content for Social Media Marketing Success
How do prospects judge your brand?
These days, I regularly find comments about how a company does not maintain a blog or update their social media accounts.
The challenge: doing what it takes to keep your social accounts fresh.
For one, social media ROI is not easy to compute.
On top of that… what does it take to keep your social accounts active??
Today, we are exploring one of the easiest ways to keep your feeds updated: content curation.
Here are two key things that make curation valuable:
It is easier and less expensive
You are more likely to share something valuable
Stay alert! You will get 3 actionable tips in the end.
Hello! I’m @AllanCaeg of NorthStories.io
We will dive into it as we go through these 3 hot stories around the web !
Why Content Curation Is an Essential Part of Your Marketing Mix
10 Content Curation Tools Every Marketer Needs
Story #1: Why Content Curation Is an Essential Part of Your Marketing Mix
Before diving into ‘how’ you can practice content curation, let’s start with WHY
Joshua Nite nicely laid out 5 reasons:
#1: Fill Your Editorial Calendar
#2: Provide Variety from Promotional Content
#3: Enhance Your Brand’s Credibility
#4: Expand Your Audience
#5: Spark Influencer Relationships
Spot on!
If you think about it, these are the same reasons why we are taking advantage of content like Joshua’s!
Every brand needs to stay active on social.
Every brand needs to be careful with too much promotional content.
Your 5-Minute Tip: check your proportion of self-promotional content
How often do you blog? How often do you Tweet?
In every 10 posts, how many are promoting your offers?
Content curation allows you to have the right mix of educational, inspirational and self-promotional content.
This way, your followers would not feel that you are merely broadcasting your sales promos all the time.
Story #2: 23 ideas for content curation
Cheers to Danyl Bosomworth at SmartInsights!
He outlines:
Where to source content
What kind of content to curate
Where to publish curated content
Here are some highlights:
Look at content from newsletters, as they are more considered
Source from news aggregators like Guy Kawasaki’s Alltop
Curate statistics and research and add your editorial opinions
Curate multimedia like YouTube videos and SlideShare decks
Publish on your blog, newsletter, whitepapers, and social accounts
That was a great rundown by Danyl! Definitely useful for thinking about the complete process, from discovering content to publishing them.
Your 5-Minute Tip: list 5 brands that your audience likely follow
Who are the influencers that are close to your values?
Who would your subscribers appreciate to hear from?
By listing ideas of who to source content from, you gain insight on your brand’s positioning.
After that, select their top stories for you to share to your subscribers!
Story #3: 10 Content Curation Tools Every Marketer Needs
Cheers to Patrick Armitage at Hubspot!
He listed content discovery tools for beginners and advanced users
Here are some highlights:
Newsletters
Feedly
Storify
Curata
This piece reminded me that there are advanced curation tools out there whose pricing information are not even published.
Having said that, focus more on the process than the tools.
When your curation game is on point, that is the time to explore these $500/mo solutions.
At an earlier stage, look at free tools like Pocket, Feedly, and Flipboard.
Your 5-Minute Tip: list your current news consumption tools
Check your smartphone
Check your browser history
Where do you tend to get the latest and most insightful stories?
I strongly advise using your current consumption habits.
As a consumer, you are in the best place to produce content. You know what you’re enjoying.
Compare that to the perspective of someone focused on merely completing work projects. In that condition, you are not in the best mindset to judge what the audience will enjoy.
Alright! There you have it!
Let’s do a recap of the 5-minute tips!
check your proportion of self-promotional content
list 5 brands that your audience likely follow
list your current news consumption tools
Choose 1 that you will practice today!
Pledge your commitment! Tweet it to me: @AllanCaeg
See you again here next week!
