Let’s look at your marketing funnel. Somewhere at the top, you have your Lead Generation offer, typically known as the Lead Magnet. When do you promote this offer? How do you do it? Even folks who are great at driving traffic and attracting attention do not necessarily generate leads. Why? We don’t want to be … Read more
We work hard for these two things: Driving website traffic Building great lead magnet offers These two things fail because of a theme: our website visitors would drop by once and never go back. Ever. Does this happen to you? Of course. Unless you’re a big brand like Facebook, Reddit, or Amazon; the majority of … Read more
What’s the ROI from investing in social media marketing? Marketing activities are typically divided into: Branding & awareness Direct response The latter is more measurable. You give folks a CTA like: Register RSVP Download How do you measure the returns from social? How do you connect revenue-generating activities to Facebook, Twitter, Linkedin, Instagram, and so … Read more
As an entrepreneur, you invest in producing great content. After hitting ‘publish,’ what happens? How much of your budget goes to promoting or distributing that content? Today, we will go philosophical: If a tree falls in a forest and no one is around to hear it, does it make a sound? – George Berkeley If … Read more
Tech entrepreneur, producing content for social media can be expensive. It can also be ineffective. That is why you are careful about investing in social media marketing. But is that an excuse for you to leave your social media accounts silent? Nope!! Prospects look at it as a sign of life and social proof. Here … Read more
How do you come up with product and feature ideas? As an entrepreneur, you want to validate what you’re building. You want to listen. Through social listening and browsing ecommerce trends, you can perform market research. Watch this week’s episode of 3 Stories: Transcript: 3 Stories: How to Listen to Market Demand Through Social Media … Read more
I’m a big fan of agile project management and the whole movement towards running lean. Here’s a big question… how organized is your marketing? As a technology entrepreneur, your product development is likely organized. You might be running kanban or scrum. You are closely looking at project completion. Well, how does your marketing project management … Read more
Internet entrepreneur, you’re here to build a brand. After initial traction, you’re looking to build awareness far beyond your personal network or folks you can reach through cold messaging. Why? Your product can be delivered remotely. Perhaps, it’s software. Perhaps, it’s a consultancy service that you can deliver to anyone around the globe. The product works. The … Read more
Technology entrepreneur, I know that customer satisfaction is one of your biggest motivations. Fortunately, delivering it is also great for business! For this week’s 3 tips, our theme is about boosting your repeat purchase rate. After investing in brand building and customer acquisition, you want to maximize your existing audience. Watch the video now: Transcript: … Read more
Technology entrepreneur, you want to deliver great user experience. While you’re at it, you appreciate customer loyalty. In this week’s episode of 3 Stories, we discussed hot topics on how to manage your customer relationships. These are activities that inspire repeat purchases and referrals. Watch the video now: Transcript 3 Stories: How to Manage Customer … Read more