Authentic Storytelling: How To Create Content for Brand Development

Allan Caeg Content Marketing

As a brand owner and publisher, I’m learning this lesson myself. This is especially relevant because we create content for clients. You know, it’s easy to be inauthentic when a content calendar needs to be filled. The pressure to meet content marketing goals is real–and ever-present. Scheduled articles need publishing. Social posts need sharing. Plus, there are the KPIs to …

7 content ideas- engage your b2b audience with your experiences

7 Content Ideas: Engage Your B2B Audience with These Experiences

Allan Caeg Content Marketing

Are you a spokesperson for your B2B business? Do you publish as a personal brand entrepreneur? Content marketing, as you already know, is a way to build relationships with your audience. You want to make sure that your digital media presence actually resonates with the crowd. Today, let me suggest a certain type of content. Instead of simply giving generic …

Content marketer be real

Be Real: How to Craft Authentic & Engaging Content

Allan Caeg Content Marketing

Digital marketer, are you guilty of publishing for the sake of it? I sometimes am. It doesn’t feel good. We try to balance consistent publishing, business strategy and sharing worthy insights. Occasionally, I hit ‘Publish’ without feeling proud about it… How unfortunate… This is especially relevant today. Social media is super spammy. Your Facebook feed can get too noisy that you …

Use social media for direct response marketing

3 Tips on Using Social Media for Direct Response Marketing

Allan Caeg 3 Stories, Content Marketing, Lead Generation

What’s the ROI from investing in social media marketing? Marketing activities are typically divided into: Branding & awareness Direct response The latter is more measurable. You give folks a CTA like: Register RSVP Download How do you measure the returns from social? How do you connect revenue-generating activities to Facebook, Twitter, Linkedin, Instagram, and so on? Today, let us talk …

How to Generate Content Ideas to Stay Active on Social Media

Allan Caeg Content Marketing

You know for a fact that more traffic means more business. To drive traffic and gain awareness, you can’t ignore social media. For one, you want to distribute your content EVERYWHERE. On top of that, you want to generate engagement where your prospects pay attention. In this guide, we’ll give you tips and tools for coming up with content ideas …

3 Tips: How to Distribute Blog Posts

Allan Caeg 3 Stories, Content Marketing

As an entrepreneur, you invest in producing great content. After hitting ‘publish,’ what happens? How much of your budget goes to promoting or distributing that content? Today, we will go philosophical: If a tree falls in a forest and no one is around to hear it, does it make a sound? – George Berkeley If no one discovered your content, …

3 Tips: Curate Content to Boost Social Media Engagement

Allan Caeg 3 Stories

Tech entrepreneur, producing content for social media can be expensive. It can also be ineffective. That is why you are careful about investing in social media marketing. But is that an excuse for you to leave your social media accounts silent? Nope!! Prospects look at it as a sign of life and social proof. Here is an easy way to …

How to Listen to Marketing Demand through Social Media and Ecommerce

How to Listen to Market Demand Through Social Media and Ecommerce

Allan Caeg 3 Stories

How do you come up with product and feature ideas? As an entrepreneur, you want to validate what you’re building. You want to listen. Through social listening and browsing ecommerce trends, you can perform market research. Watch this week’s episode of 3 Stories: Transcript: 3 Stories: How to Listen to Market Demand Through Social Media and Ecommerce As a technology …