Complete Guide to B2B Lead Generation Through Content Marketing (1)

Complete Guide to B2B Lead Generation Through Content Marketing

Allan Caeg Lead Generation

As a frequent traveler, most of my opportunities used to come from people I meet at conferences. Unfortunately (or fortunately!), I entered a season when I didn’t fly as often. That meant that I’d stumble upon fewer opportunities. In the age of the internet, that’s a huge shame! When I was a teenager, my technology career started by working with …

4 Tips for Creating Content That’s Aligned with Your Brand

4 Tips for Creating Content That’s Aligned with Your Brand

Allan Caeg Uncategorized

You want more web traffic. Not just any traffic… you want quality visits to your website. If the right people are not landing on your website, you’re spending resources while failing to get sign ups that will later convert. To bring in quality traffic, your site needs great content that’s aligned to who your business is. But, how do you …

Stop Paying for Advertising Before Testing Your Story

Allan Caeg Uncategorized

Imagine growing a plant. You need to nourish it so it will become a full-grown tree. Just like your business blog. Your digital presence also needs “nourishment” for it to grow. Your brand’s website needs content. It’s a common mistake for most marketers to focus on promoting their sites right away, even if it doesn’t have much substance yet. You …

3 Ways to Drive More Traffic with More Topics

Allan Caeg Uncategorized

Entrepreneurs don’t wait for an opportunity to knock on their doors, they build the doors. You want more prospects and leads to discover your business. How do you create more opportunity? SO WHICH OF THESE ARE YOU? You’re a solopreneur with a successful, independent practice: You close deals based on your personal network, but it can only grow so much. …

Business Blogging: Why You Should Keep Publishing

Allan Caeg Uncategorized

You keep hearing that business blogging is great. Your business does not regularly publish articles at the moment. What do you do? There’s always a new buzzword about hacking your marketing. Sometimes, useful. Often, confusing. What do you make of blogging, SEO, inbound marketing, social media marketing, and so on? Okay, there are some timeless principles. For one, you know …

Convert More Leads & Sales: Why and How to Invest In Content Marketing

Allan Caeg Uncategorized

A company that doesn’t publish new stuff is dying. It’s basically saying that nothing is going on, nothing newsworthy. They’re not growing so they’re probably dying. That’s what your prospects think. I asked a friend of mine about investing in an app… they commented on how they’re concerned because the company is failing to publish new content. If you’re not …

Delegating Content Creation: Why & How to Scale Your Marketing

Allan Caeg Uncategorized

Solopreneur. What does that even mean? Should you be one? Regardless of how you call yourself, you know 2 things: Your time is precious You want to grow your business. Given those 2 important things, how much of the work should you do with your own bare hands? It’s simple. If you have ambitions to scale your business and spend more …

How to Generate Ideas for Effective Content Marketing

Allan Caeg Uncategorized 1 Comment

Internet business owner? You’re tired of hearing “content is king“… but find it difficult to keep publishing. You’re looking to generate more leads. Perhaps, that’s the reason why you’re trying to blog consistently. Perhaps, that’s why you’re stepping up your Facebook Page or Pinterest for your biz. You hear this advice over and over and over and over. Pat Flynn tells you …

Hello, World!

Allan Caeg Uncategorized 0 Comments

It hit me that content is the way to go… Having started my career in technology, I always thought about Operating Systems and apps. As a teenager, the vision was to build my own Jarvis, just like Iron Man. To achieve that, I was deeply, intensely focused on great ergonomics. From the chair I’m sitting on, to the computer’s UI, everything …