Guide to Successful Content Marketing: Content Ideas, Execution, ROI

[Guide] Successful Content Marketing: Topic Ideas, Operations and ROI

You actively invest in content marketing. Publishing regularly is a key part of your marketing strategy because… well, it works. Small businesses that blog get 126% more lead growth than small businesses that do not blog. – @impactbnd You know the importance of a growing content library. By accelerating content creation, your email list grows faster. Each piece of content …

Quality Content Marketing: Measure & Improve Your Work

Quality Content Marketing: How to Measure & Improve Your Work

You invest in regularly publishing content for your brand or website. You know, however, that branding is a long-term game. So, how do you measure the quality of your content as you go? There are two ways to measure. Number 1: Leading indicators. These are the things that you do to make results happen: diet, exercise, writing content, or building projects …

Content Topic Idea Generator for Blogs and Social Media: Your Business Experiences

Content Topic Idea Generator for Blogs and Social Media: Your Business Experiences

You want to keep publishing. You’re actively seeking for blog post, newsletter and social media content ideas to consistently spread your brand message online. I have one big content source to share today: your actual journey. If you’re in charge of keeping a brand’s online presence active, there’s an ongoing tendency to try too hard. You can come across as …

Marketing ROI: Branding & Awareness Investments vs. Advertising & Outbound

Return on Marketing Investment: Quick Wins vs. Long-Term Gains

I remember my very first business experiments. They solely relied on inbound marketing. This means approaching strangers was out of the question. I’d much rather have them opt-in and volunteer. I soon realized the mistake I had been making. Watch this: A key lesson I’ve learned: Some projects are designed for quick wins, while others are meant for long-term gains. …

Authentic Storytelling: How To Create Content for Brand Development

As a brand owner and publisher, I’m learning this lesson myself. This is especially relevant because we create content for clients. You know, it’s easy to be inauthentic when a content calendar needs to be filled. The pressure to meet content marketing goals is real–and ever-present. Scheduled articles need publishing. Social posts need sharing. Plus, there are the KPIs to …

7 content ideas- engage your b2b audience with your experiences

7 Content Ideas: Engage Your B2B Audience with These Experiences

Are you a spokesperson for your B2B business? Do you publish as a personal brand entrepreneur? Content marketing, as you already know, is a way to build relationships with your audience. You want to make sure that your digital media presence actually resonates with the crowd. Today, let me suggest a certain type of content. Instead of simply giving generic …

Content marketer be real

Be Real: How to Craft Authentic & Engaging Content

Digital marketer, are you guilty of publishing for the sake of it? I sometimes am. It doesn’t feel good. We try to balance consistent publishing, business strategy and sharing worthy insights. Occasionally, I hit ‘Publish’ without feeling proud about it… How unfortunate… This is especially relevant today. Social media is super spammy. Your Facebook feed can get too noisy that you …

Promote your offer pages without being annoying

Promote Your Offer Page: 3 Ways to Do It (Without Being Annoying)

Let’s look at your marketing funnel. Somewhere at the top, you have your Lead Generation offer, typically known as the Lead Magnet. When do you promote this offer? How do you do it? Even folks who are great at driving traffic and attracting attention do not necessarily generate leads. Why? We don’t want to be annoying. On the other hand, …

Make Em Stick- 3 Ways to Turn Website Visitors Into Leads

Make ‘Em Stick: 3 Ways to Turn Website Visitors into Leads

We work hard for these two things: Driving website traffic Building great lead magnet offers These two things fail because of a theme: our website visitors would drop by once and never go back. Ever. Does this happen to you? Of course. Unless you’re a big brand like Facebook, Reddit, or Amazon; the majority of your visitors would pass through …

Use social media for direct response marketing

3 Tips on Using Social Media for Direct Response Marketing

What’s the ROI from investing in social media marketing? Marketing activities are typically divided into: Branding & awareness Direct response The latter is more measurable. You give folks a CTA like: Register RSVP Download How do you measure the returns from social? How do you connect revenue-generating activities to Facebook, Twitter, Linkedin, Instagram, and so on? Today, let us talk …