Content marketer be real

Be Real: How to Craft Authentic & Engaging Content

Allan Caeg Content Marketing

Digital marketer, are you guilty of publishing for the sake of it? I sometimes am. It doesn’t feel good. We try to balance consistent publishing, business strategy and sharing worthy insights. Occasionally, I hit ‘Publish’ without feeling proud about it… How unfortunate… This is especially relevant today. Social media is super spammy. Your Facebook feed can get too noisy that you …

Use social media for direct response marketing

3 Tips on Using Social Media for Direct Response Marketing

Allan Caeg 3 Stories, Content Marketing, Lead Generation

What’s the ROI from investing in social media marketing? Marketing activities are typically divided into: Branding & awareness Direct response The latter is more measurable. You give folks a CTA like: Register RSVP Download How do you measure the returns from social? How do you connect revenue-generating activities to Facebook, Twitter, Linkedin, Instagram, and so on? Today, let us talk …

How to Generate Content Ideas to Stay Active on Social Media

Allan Caeg Content Marketing

You know for a fact that more traffic means more business. To drive traffic and gain awareness, you can’t ignore social media. For one, you want to distribute your content EVERYWHERE. On top of that, you want to generate engagement where your prospects pay attention. In this guide, we’ll give you tips and tools for coming up with content ideas …

3 Tips: How to Distribute Blog Posts

Allan Caeg 3 Stories, Content Marketing

As an entrepreneur, you invest in producing great content. After hitting ‘publish,’ what happens? How much of your budget goes to promoting or distributing that content? Today, we will go philosophical: If a tree falls in a forest and no one is around to hear it, does it make a sound? – George Berkeley If no one discovered your content, …

3 Tips: Curate Content to Boost Social Media Engagement

Allan Caeg 3 Stories

Tech entrepreneur, producing content for social media can be expensive. It can also be ineffective. That is why you are careful about investing in social media marketing. But is that an excuse for you to leave your social media accounts silent? Nope!! Prospects look at it as a sign of life and social proof. Here is an easy way to …

How to Listen to Marketing Demand through Social Media and Ecommerce

How to Listen to Market Demand Through Social Media and Ecommerce

Allan Caeg 3 Stories

How do you come up with product and feature ideas? As an entrepreneur, you want to validate what you’re building. You want to listen. Through social listening and browsing ecommerce trends, you can perform market research. Watch this week’s episode of 3 Stories: Transcript: 3 Stories: How to Listen to Market Demand Through Social Media and Ecommerce As a technology …

3 Stories- How to Practice Agile Marketing

3 Stories: How to Practice Agile Marketing

Allan Caeg 3 Stories

I’m a big fan of agile project management and the whole movement towards running lean. Here’s a big question… how organized is your marketing? As a technology entrepreneur, your product development is likely organized. You might be running kanban or scrum. You are closely looking at project completion. Well, how does your marketing project management look like? In this week’s …

3 Stories: How to Measure Content Marketing ROI

3 Tips: How to Measure Content Marketing ROI

Allan Caeg 3 Stories

Internet entrepreneur, you’re here to build a brand. After initial traction, you’re looking to build awareness far beyond your personal network or folks you can reach through cold messaging. Why? Your product can be delivered remotely. Perhaps, it’s software. Perhaps, it’s a consultancy service that you can deliver to anyone around the globe. The product works. The business model works. Now, you …