I’m a big fan of agile project management and the whole movement towards running lean.
Here’s a big question… how organized is your marketing?
As a technology entrepreneur, your product development is likely organized. You might be running kanban or scrum. You are closely looking at project completion.
Well, how does your marketing project management look like?
In this week’s edition of 3 Stories, let us talk about Agile Marketing!
Watch the video now:
3 Stories: How to Practice Agile for Marketing
As a technology entrepreneur, you are likely to practice agile project management.
You do it to organize your product development.
Now, as an entrepreneur, you are also in charge of gaining business traction (outside of developing a great product)
How do you manage your marketing efforts?
Are they as organized as your product development efforts?
Today, we are taking a look at a movement that’s close to my heart:
Stay alert! You will get 3 actionable tips in the end.
Hello! I’m @AllanCaeg of NorthStories.io
We share tips like these every week
Let us dive into these popular stories:
I love Moz.com. You probably do as well.
Cheers to Jim Ewel for this Whiteboard Friday!
We love the Agile Manifesto
Let’s look at how this can be applied to marketing
6 Values of Agile Marketing
Responding to change over following a plan.
Rapid iterations over “big bang” campaigns.
Testing and data over opinions and conventions.
Many small experiments over a few big bets
Individuals and interactions over one-size-fits-all
Collaboration over hierarchy and silos
4 Benefits of Agile Marketing
Get more done
Getting the right things done
Adapting to change
Your 5-Minute Tip: Audit your current marketing projects with these 6 values
Think of it as a quick checklist
Can you say that your team has been great at responding to change (vs. sticking to plans)?
Have you prioritized fast iterations vs. large & expensive marketing campaigns?
By going through the 6 values, you can tweak your process to be more agile.
This resonated very strongly to me, as a content creator… and consumer.
There was a time when it was special to receive in email.
There was a time when it was exciting to see a “status update” from your friends.
These days, my news feeds are very noisy.
Thank you for the tips Andrea Fryrear at Brand Quarterly!
She suggests that we should optimize for outcome, not output
If a marketing team is too focused on publishing tons of content… that’s exactly what you get.
At first, you need to build the discipline of publishing regularly, I get that.
At some point, you should switch your focus more towards the impact of each post.
Instead of merely publishing an article a week, you should become more concerned about the business impact of each article.
Your 5-Minute Tip: Look at your best-performing post.
This can be a blog post, YouTube video, Tweet, etc.
Easily, it’s performing 10x better than your average content.
How can you do more of that?
How can you get more results out of each piece content?
By identifying what makes your best content work, you can focus more on the mileage of each piece rather than producing more content.
Interestingly, this is another story by Andrea Fryrear, but now at Content Marketing Institute!
In Agile Project Management, “User Stories” describe the scope of each item.
For marketing, Andrea suggests this format:
“As a , I would like so I can .”
The same principles are used here, but applied to marketing assets rather than software features.
Your 5-Minute Tip: Write a user story for your upcoming marketing project
I know you have a piece of content coming up next
To create a more thorough project brief, use this format:
“As a , I would like so I can .”
This is especially relevant if you’re working with teammates who could use a better understanding of the goals you have in mind.
There you have it!
Let’s do a recap of the 5-minute tips!
Audit your current marketing projects with these 6 values
Look at your best-performing post.
Write a user story for your upcoming marketing project
Choose 1 that you will practice today!
Pledge your commitment! Tweet it to me: @AllanCaeg
See you again here next week!