Hey, internet entrepreneur!
You want your products to be enjoyed by people. More than a hobby, you’re working on a product that’s meant to be your source of livelihood.
Let’s get into this week’s installment of the 3 Stories series!
This week, we discuss 3 trending stories about boosting your conversions.
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Transcript:
– Hello, hello.
Today let us talk about three stories
regarding improving your conversion
through content that inspires action.
We are here for folks who are interested
in getting more people
to enjoy their product.My name is Allan, I am
from NorthStories.ioand today we’re going to
discuss three trending storiesrelated to optimizing for conversion.
And let us start with story number one.
How do you design a campaign
for lead generation?What’s going on here is
you want more customersand you’re trying to figure
out where exactly to begin.The idea is increasing sales,
which is a very big ideaand if we break it down in two milestones,
the first would be the generation, right?
The five-minute action that we can execute
to get things done, and this
is the theme of our stories,we’re always going to get
into something actionable,a specific tip, for
this one, you can startby simply listing five ideas of places
where your audience
would tend to hang out.For lead generation, you
want to drive relevant traffic,and for your five ideas,
you can list specific forumswhere they would want to hang out,
specific interests that
will help you target themthrough Facebook, or local
events that they would attend,including, of course, the
keywords that they would tendto Google, so you can generate leads.
Story number two.
A popular question online is what type
of social media content converts best?
Now, you want real results,
you don’t just wantthe vanity of being
active on social media.There’s so much noise
on social, both for youas a producer and even
for you as a consumer.There’s so much activity,
so many tips, tricks,hacks .There’s so much
content that you will findon Twitter, it’s bot fest everywhere.
But at the end of the day,
you don’t want just busy work.As a consumer, you don’t
just want a busy feed.You want awareness that will
lead to actual conversion.To get things done, this
is our five-minute action,and that is to consume trending content
as if you are an actual
fan… by being an actual fan.Earlier, we talked about
where your audience would tendto hang out, but even
more important than that,you want to consume the way that they do
By consuming like a
fan, you know what worksand what doesn’t.
You wouldn’t have to
validate with your friendsif what you’re doing is
icky, salesy, or awkward.You’re not just following
hacks from a forum,you are confident about what you’re doing
because you know the culture.
You are a fan.
So, you can start by looking
for whatever content is trending.
Sort your feeds by the
most upvoted content,look for top content
through a Twitter search,or look at trending hashtags.
Just use your favorite
news consumption methodif you are putting yourself
in the position of a fan.Story number three.
There’s this popular question about
what internal KPIs do designers track?
The mindset here is if you are an artist,
how do you determine if you’ve
done your job successfully?There’s this term, starving artist.
And the question here is about
balancing passionate buildingpassionate work, and success metrics.
A big question here is are
we talking about businessor hobbies?
If we’re talking about hobbies,
they are primarily
about your satisfaction.Sometimes, they would generate income,
but that’s not your primary goal.
But if we’re talking about business,
your primary goal is to
appeal to the market.How do we get this done?
The five-minute action is: very quickly,
you can brainstorm metrics
that happen to be results.What do I mean by this?
Here are some examples of results:
Clicks, website visits,
replies to your content,shares, getting people to
read through your content,and then ultimately clicking
“Add to Cart” or purchases.There you have it!
Let’s do a little recap of the three tips.
Number one, you want to list
five places where your audiencewould tend to hang out.
Number two, you want to consume
trending content like a fan,and number three, five-minute action,
you want to list down metrics
that happen to be outcomes,not just the actual work.
These are things that
happen when they happenas a result of successful efforts.
Now, which among those
three actions are you goingto practice today?
Tweet me.
My name is Allan Caeg.
You can find me on Twitter
and pledge your commitment,and then I will hold you accountable.
This has been Allan from NorthStories.io
and keep up over here.
There you have it!
Stay tuned for next week’s episode.