We work hard for these two things: Driving website traffic Building great lead magnet offers These two things fail because of a theme: our website visitors would drop by once and never go back. Ever. Does this happen to you? Of course. Unless you’re a big brand like Facebook, Reddit, or Amazon; the majority of … Read more
What’s the ROI from investing in social media marketing? Marketing activities are typically divided into: Branding & awareness Direct response The latter is more measurable. You give folks a CTA like: Register RSVP Download How do you measure the returns from social? How do you connect revenue-generating activities to Facebook, Twitter, Linkedin, Instagram, and so … Read more
You know for a fact that more traffic means more business. To drive traffic and gain awareness, you can’t ignore social media. For one, you want to distribute your content EVERYWHERE. On top of that, you want to generate engagement where your prospects pay attention. In this guide, we’ll give you tips and tools for … Read more
As an entrepreneur, you invest in producing great content. After hitting ‘publish,’ what happens? How much of your budget goes to promoting or distributing that content? Today, we will go philosophical: If a tree falls in a forest and no one is around to hear it, does it make a sound? – George Berkeley If … Read more
Tech entrepreneur, producing content for social media can be expensive. It can also be ineffective. That is why you are careful about investing in social media marketing. But is that an excuse for you to leave your social media accounts silent? Nope!! Prospects look at it as a sign of life and social proof. Here … Read more
How do you come up with product and feature ideas? As an entrepreneur, you want to validate what you’re building. You want to listen. Through social listening and browsing ecommerce trends, you can perform market research. Watch this week’s episode of 3 Stories: Transcript: 3 Stories: How to Listen to Market Demand Through Social Media … Read more